by Travis Needham, updated on Apr. 16,2026 New Hyundai Boulder concept revealed during the New York International Auto Show. The Hyundai Boulder Concept made its debut at the New York International Auto Show as a bold step forward for the brand, introducing a new direction focused on capability and adventure. The Boulder Concept is a groundbreaking body-on-frame off-road SUV built for serious adventures, marking a notable shift in Hyundai’s approach to future vehicle development. This concept highlights Hyundai’s move into more rugged vehicle segments, emphasizing strength and durability through its body-on-frame construction. Designed specifically for off-road performance, the Boulder Concept represents a new level of capability within Hyundai’s lineup while maintaining the innovation the brand is known for. Unveiled during the New York International Auto Show, the Boulder Concept serves as a preview of Hyundai’s evolving vision, showcasing how the brand plans to expand into more adventure-focused vehicles built to handle demanding environments. The Boulder Concept is important as it shows proof of the body-on-frame design, which will be utilized by Hyundai's upcoming Mid-Size Truck expected to arrive by 2029-2030.
